Driven by the well researched insights that more gender balanced leadership teams achieve greater profitability, FLIC’s goal is to increase the number of women at a senior level in construction to achieve greater economic and social gain. Women are under-represented in construction at all levels, and particularly at a senior level.
FLIC connects senior women in construction so creating a community and providing support. FLIC also champions senior women by helping to increase their visibility, including equal representation at events and panels. Through the sharing of best practice, FLIC inspires and builds confidence and skills of senior women in the sector.
FLIC was established in 2024 by Liana Canavan, founder and Director at The Firefly Consultancy, providing tailored Sales and Marketing support for the house building sector, and Julie Moulsdale, founder and MD at specialist built environment communications consultancy, Perceptive Communicators.